business savings account landing page
ING DIRECT's original BSA landing page was developed over 7 years ago, back when an above-average interest rate was its only leading feature. Since then the product has evolved along with its key benefits and overall messaging. ING DIRECT's marketing team reached out to us for a redesign that would complement the BSA's new strategy.
After presenting 3-5 alternate concepts, we decided to push forward with the desk-themed layout seen below. Developed in HTML5 and CSS3, the page was created to be as dynamic as possible in order to run detailed A/B tests at some point in the near future.