Wendy's Burgers
rich media banner campaign
challenge
The mission: create an engaging banner campaign that would reinforce Wendy's point of view on the evils of frozen burger patties. The campaign was meant to drive traffic to a facebook page, created by Wendy's, for fellow burger lovers who share the same sentiment for subzero sustenance.
solution
For this campaign we created 3 standard banners and 1 rich media banner/game unit. The concepts were very hard-hitting; in some cases quite literally so: the rich media unit actually allows users to shoot frozen burger patties out of the air with a shotgun. The design style was meant to invoke the feeling and the quality of being hand-made, a subtle nod to Wendy's method of burger making.